The Nippon TV Co-Creation Labs are where we can all work together to address social issues and create the next generation of experiential value as we build an “exciting future for all.”

About日テレ共創ラボ?

The Nippon TV Co-Creation Labs are where we build an “exciting future for all” together with you,
serving as a launching pad for ideas about the near future!

Let’s build
an exciting future!

In 2023, Nippon TV Holdings will celebrate its 70th anniversary.
Against a backdrop of significant changes in technology and the social environment,
and under the slogan of “Beyond Television, Beyond Borders,”
we are aiming to create emotional experiences that transcend all boundaries.

We are launching the Nippon TV Co-Creation Labs to create the next generation of experiential value as we build an “exciting future for all” while addressing various social issues!

The Nippon TV Co-Creation Labs will serve as a launching pad for new ideas for the near future.
They will be a place where we work with various partners sharing the same vision under the same themes to create “prototyping and R&D that generates excitement” and take on the “challenge of generating positive social impact in various areas.”

We will bring together a wide range of know-how and resources, such as the expertise and resourcefulness the Nippon TV Group has developed in the entertainment industry and the proficiency and ingenuity of our partners in areas such as advanced technologies, services, designs, and products. Then, utilizing this accumulated innovative and creative capacity, we will take on the challenge of generating solutions that will contribute to future society and culture.

Let’s build an exciting future!

The Nippon TV Co-Creation Labs will collaborate in various ways with everyone who shares these hopes and desires!

Co-Creation Themes

The Nippon TV Co-Creation Labs are actively working on five co-creation themes, each with its own dedicated lab: near-future entertainment experiences “In Town" and “At Home” for consumers, contributions to “Future Society” and “Future Generations,” and awe-inspiring experiences focused on “Outer Space!”

  • EXPERIENCE DESIGN lab

    Next-Generation Experience Design “In Town”

    We will create various next-generation entertainment experiences, including urban experiences, through co-creation with technology companies and creators.

  • CREATIVE LIVING lab

    Living a Better Life “At Home”

    We will work on prototyping ideas and experiences for living a better life that we would like to realize in the near future over the next ten years together with various companies and universities.

  • SOCIAL IMPACT lab

    Social Impact for “Future Society”

    We aim to contribute to future society by researching and implementing the visualization of social impact and co-creating with social startups.

  • KODOMO MIRAI lab

    Children and their Futures “Future Generations”

    We will combine learning and entertainment to generate new experiential value for the children of the Alpha Generation and their futures.

  • ASTRO INNOVATION lab

    Space Entertainment” and “Space Business

    We will create new awe-inspiring experiences and content focused on the theme of “Outer Space”

Co-Creation needs

Each lab and project at the Nippon TV Co-Creation Labs is looking for people who can come and join us!

EXPERIENCE DESIGN lab

  • People with technologies that create next-generation experiential value
  • Creators who want to create next-generation content together with us

CREATIVE LIVING lab

  • People who have solutions to everyday living problems and want to create enjoyable living experiences together with us
  • People who have technologies and ideas that can be utilized for entertainment experiences in daily life

SOCIAL IMPACT lab

  • Social startups conducting environmental projects with a focus on carbon neutrality
  • Social startups conducting DE&I-related projects with a focus on creating opportunities for women, the LGBTQ community, and people with disabilities
  • Social startups conducting projects related to supporting creators with a focus on the entertainment industry

KODOMO MIRAI lab

  • Companies and organizations that have the same desire to provide exciting learning opportunities to future generations
  • People who have strategies mainly targeting elementary school students that promote excitement, surprise, discovery, and experiences (experiential programs such as workshops, etc.).

ASTRO INNOVATION lab

  • For companies and organizations wanting to create new awe-inspiring experiences and content focused on the theme of “Outer Space”
  • For companies and organizations aiming to develop new innovations in the business field of “Outer Space”

CONTACT

For questions about the Nippon TV Co-Creation Labs or about participating in any of the labs or projects, please get in touch with us using the form below.

The Nippon TV Co-Creation Labs carry out their activities with teams comprised of members from the Nippon TV Holding’s R&D Lab and Nippon TV Sustainability Promotion Office, which serve as hubs.
日テレR&Dラボ
About the Nippon TV R&D Lab

While researching “future needs” related to factors such as changes in the social environment, consumers, technology, and content, the Nippon TV R&D Lab is an organization that pursues and proposes unique value that Nippon Television can share with society.
The Lab’s activities are highlighted via its “note” page, so please be sure to check it out.
“Note” is where the TV station wants to connect with various places. (Nippon TV R&D Lab)

Nippon TV R&D Lab
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Nippon TV R&D Lab
note
日テレR&D
NIPPON TV HOLDINGS Sustainability
About the Nippon TV Sustainability
Promotion Office

Aiming to realize a sustainable society, the Nippon TV Sustainability Promotion Office promotes sustainability-related activities across the entire Nippon TV Group based on the six materialities emphasized in Nippon TV Holdings’ Sustainability Policy.

Nippon TV Holdings
Sustainability
NIPPON TV HOLDINGS Sustainability
Nippon TV Holdings Sustainability・Campaign
「Good For the Planet」Official X